Field notes

The receipts blog. What is actually working as we build Figaro on a real brand — with the caveats kept honest.

1. Aug 13, 2026

   The Day the Counter Moved: Closed Loops 0 → 2

   For weeks our closed-loop counter sat at zero on purpose — a promise we hadn't earned yet. On one day in August it moved to two: one bet graded a miss, one graded a hit. Here is why that day mattered more than either result.

2. Jul 30, 2026

   A guide is coming

   Why we are publishing a field guide to running an e-commerce brand with AI agents — and what to expect from these field notes.