Stand up your ecommerce operating team.
The campaigns, the catalog, the books. Your brand needs a team, and you need your time back. Figaro helps you put AI operators to work across the business, with your context, your limits, and a record of what actually worked.
Start with a review. We scope and build the first workflows with you.
Figaro keeps the score.
A media buyer should know
when stock is running out.
Give each operator a role. Bring the right roles together around the decision. Growth can read the inventory picture; finance can weigh the cash commitment. The company record gives them something shared to work from.
Growth
Campaign research, creative briefs, and experiments with a stated success condition.
Commerce
Catalog checks, marketplace upkeep, and inventory signals before the next promotion.
Finance & operations
A dated business picture, exceptions worth your attention, and decisions with an owner.
Each installation starts with the workflows and connections we can verify for your business.
The next decision should start
with what the last one taught you.
Figaro connects the evidence, the people and agents involved, the authority to act, and the later result. That record is what makes the next round of work more informed.
Illustrative workflows · not live results
The team: Growth · Finance · Inventory
- 01
Read the business
Read campaign performance alongside stock cover and the cash plan.
- 02
Resolve authority
Propose a bounded change. Check the permitted scope and spend before anything runs.
- 03
Measure the outcome
Compare acquisition cost with the target on the agreed date. Keep the miss as well as the hit.
Back into the record. The next budget decision starts with this result and the conditions that shaped it.
The team: Inventory · Finance · Commerce
- 01
Read the business
Read sales pace, available stock, supplier lead times, and upcoming promotions.
- 02
Resolve authority
Draft the order and its cash commitment. Route it to the decider authorized for that action.
- 03
Measure the outcome
Check delivery and stock cover against the plan. Record missing evidence as a gap.
Back into the record. The next reorder can use the actual lead time and demand, alongside the original assumption.
The team: Retention · Creative · Finance
- 01
Read the business
Read the customer journey, message history, and dated performance signals.
- 02
Resolve authority
Prepare the change, its audience, and a measurement plan. Resolve publishing authority before it runs.
- 03
Measure the outcome
Review the agreed outcome and its attribution limits. A delivered message is not proof of a better business result.
Back into the record. The next experiment starts with what this audience did, and what remains uncertain.
Less routine supervision.
More room for judgment.
You set which actions can run, within what limits, and when the system must ask. The record supplies the evidence for granting more scope. Agents cannot expand their own authority.
One gate stays in place. Under Powered by Figaro’s authority model, policy or a watchdog can resolve routine decisions inside a human-granted envelope; the decisions that require your judgment come to you.
This is the installation model we are building toward. The existing native operator system uses human approval for consequential writes; scope and availability are agreed per engagement.
How authority is earned →We install the workflows.
You keep the instance.
- 01 / REVIEW
Find the useful first work.
Start with your public site, then scope the operational problem together. Leave with a clear next step, whether you do it yourself or ask us to build it.
- 02 / INSTALL
Build around your business.
Connect the agreed sources, define each operator’s role and authority, and establish how its work will be checked. Start with a bounded workflow.
- 03 / REVIEW THE RECORD
Keep what works. Learn from the rest.
A Quarterly Decision Review examines what ran, what it cost, what changed, and where more autonomy is justified.
Implementation, ongoing software, and review are scoped together. Model and hosting costs are itemized at cost.
A useful record keeps the misses.
Figaro is being built inside a working commerce company. These published accounts show the discipline, including its limits. They are examples from our own operation, not an independent audit or a promise of your results.
The campaign we killed →
A search experiment missed its stated bar. The loss and the decision to stop stay in the record.
The coupon that beat its baseline →
An observed improvement, with attribution limits attached. A positive result still needs an honest explanation.
Start with the guide.
From your first operator to measuring its work: a founder’s guide written from the build. The field notes follow what we are learning.
Read the founder’s guide →