Both sides of the invoice.

I have paid the agency, and I have been the agency. For years I sold strategy and product work to founders and executives through Now Labs. Then I co-founded a commerce brand and lived the other side: the campaigns, the catalog, the books, and the work a small team could never quite get ahead of.

Figaro grew out of that work. Capable AI made more production possible. The company still needed to know what the operators were working from, what they were allowed to do, and whether their decisions helped.

That became the system: accountable roles, a shared company record, explicit authority, and outcomes that inform the next decision. The orchestration matters because the work is connected. The record matters because the company should learn as it goes.

We are building and using Figaro inside a working business. Coverage is uneven, the build continues, and the published verdicts include misses. A seat in an org chart does not prove that every part of the company runs itself.

Today, Figaro Labs offers managed implementations: scope the first useful work, install the workflows, and review the record with the client. Commerce is the proving ground. The company keeps its instance and its memory.

You keep the attention, taste, and judgment. Figaro keeps the score.

Start with the founder’s guide, follow the field notes, or request a review of your site.